What do you Call Those Chocolate Biscuit Sticks in Japan? Pocky? Rocky? Mikado?

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What do you Call Those Chocolate Biscuit Sticks in Japan? Pocky? Rocky? Mikado?

When a narrow stick-like objects break, it is expressed as “pokkin” in Japanese onomatopoeia. Ezaki Glico, a Japanese confectionery maker, named the product “Pocky” from this sound.

Ezaki Glico promotes the sales of the product by setting November 11th as “the day of Pocky & Plitz”. November is “11月” (11 gatsu, eleventh month) in Japanese, and the 11th day of a month is “11日”.
See, “11月 11日” looks like Pocky & Plitz, doesn’t it?

 

Charlotte,Pocky

©VisualArt’s/Key/Charlotte Project

In the world of “Charlotte”, the name of this product is “Rocky”, but in actual Japan, the United States and Singapore it is “Pocky”. This snack is called “Rocky” in only Malaysia. And it is called “Mikado” in Europe.

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